MOORE & CONDE THE FRAMEWORK THE SEATS CONTACT
A FORTHCOMING BOOK

Built to Sell,
Not to Lead.

The Sales Leadership Crisis Nobody Names
and the Framework That Finally Does.

By Terry Moore and Dr. Richard Conde
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Twelve questions. Ten minutes. A personalized read on what is breaking at your seat.

The top performer gets promoted into management. Three reps quit. The number collapses. And the system that designed the failure rewards the people who built it.

The industry has spent fifty years selecting for selling and wondering why it cannot develop leaders. This book makes the case for what comes next.

THE FRAMEWORK

Built to Lead.

The integrated system the industry has been missing. Human and analytical. Climate and culture. Designed deliberately, applied at every seat.

FOUR SEATS. FOUR SETS OF DECISIONS.

The book speaks differently to each seat.

SEAT 01

Front Line Sales Manager

The climate you build is what your team experiences every day. Start there.

SEAT 02

Sales Director

Develop your managers. Be honest upward about what you see.

SEAT 03

VP of Sales

Selection, structure, development, accountability. The systems are yours to change.

SEAT 04

C Suite Leader

The accumulated decisions that built the system live at your level. So does the authority to reverse them.

"We have mistaken achievement for aptitude, results for readiness, quota attainment for qualification to lead human beings."
FROM CHAPTER 1

Find where it is breaking.

Twelve questions that locate the specific failures at your seat, and the decisions you are actually authorized to make.

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THE AUTHORS BRING
Over $1 Billion in revenue | Several thousand sales agents and leaders led | One PhD in sales