Twenty-five years in the room.
One PhD studying it from the outside.

Terrence W. Moore has spent more than 25 years leading large-scale sales, operations, and customer experience organizations across the insurance and financial services industries. His career includes executive roles at Travelers, Kemper, Foundever, Capital One Insurance Services, and Healthways, where he built a track record of developing high-performance cultures, mentoring future leaders, and driving results through teams that grew and stayed.

He currently serves as Senior Vice President of Operations at Tivly, where he leads teams helping businesses secure the right commercial insurance coverage.

Terrence holds a Master's Degree in Education from the University of Strathclyde, a foundation that shaped his belief that developing people is the highest-leverage work any leader can do. That belief carried him into the classroom: he serves as a Corporate Fellow in the MBA Sales Leadership program at the University of Houston Downtown, where he co-facilitates Dr. Richard Conde's Sales Leadership course and mentors emerging business leaders preparing to lead in the same organizations he has spent his career inside.

Richard Conde, PhD, helps sales organizations find what their data already knows but their dashboards never show. Organizations invest in training, technology, and talent, yet performance remains flat. The reason is rarely what leadership assumes. Richard finds what is preventing results before anyone spends another dollar trying to fix the wrong thing.

He has done this at scale. As a former sales executive, Richard managed nearly 400 inside sales agents and grew revenue from $60 million to $105 million in three years while improving employee engagement and cutting attrition in half. He later served as Senior Vice President at Santander, presenting analytics findings directly to the CEO, C suite, and board.

As an Associate Professor at the University of Houston Downtown, Richard is the only full-time academic researcher focused exclusively on inside sales. He developed the Inside Sales Efficiency Index and pioneered the application of Necessary Condition Analysis to sales performance. Applying this methodology to a recent client engagement identified over $2 million in previously hidden revenue opportunities without a single new data source required.

His research has been published in the European Journal of Marketing, the Journal of Business and Industrial Marketing, the Journal of Marketing Theory and Practice, Marketing Intelligence and Planning, and several other peer-reviewed journals.